How We Think

We’re creating a heart shaped world that use the power of a story and media to help, unite, understand uplift, and give back to humanity.We making giving fun, exciting and easy

What is Huuug?

HELP empower humanityUNITE to give hopeUNDERSTAND the power of partnershipsUPLIFT everyoneGIVE back

We use

creative campaigns to make a big difference in the world around us. We are passionate about using our superpowers for the good of humanity.

We are

dedicated to helping unite and understand communities, while uplifting those in need and giving back to humanity. That’s how we’re creating a Heart-Shaped World.

A Huuug

can be many things! It can be a hello, it can be a goodbye. It can mean “I love you” or it can mean “I’m sorry.” It can even be an object! (Have you met Huuugsleigh? Have you seen our coin purse?)

Anything

that helps a cause, unites people around a problem, provides understanding, shows you how to uplift, and gives a reason to continue — those are our Huuugs.

How Did Huuug Start?

It all began with a question: What would make it better?The answer?

A Huuug!

Our founder Leigh Cadena grew up knowing that things aren’t always easy in life — as a child (and an adult), we sometimes deal with really difficult circumstances beyond our control. But in these times, even a simple Huuug always seemed to make it better.

Leigh coped by creating her own imaginary world — she called it “Heart-Shaped World” because that’s where she wanted to live. In Heart-Shaped World, she spent time creating beautiful, simple ways to make things better for herself and those around her.

With every Huuug from her dolls, her friends, and her animals, Leigh found the strength, courage, and motivation to keep going. There is profound power in such a simple act.

Ultimately, this led Leigh to realize that she was her own hero. She had the power to write her own story.

Our founder Leigh Cadena grew up knowing that things aren’t always easy in life — as a child (and an adult), we sometimes deal with really difficult circumstances beyond our control. But in these times, even a simple Huuug always seemed to make it better.

Leigh coped by creating her own imaginary world — she called it “Heart-Shaped World” because that’s where she wanted to live. In Heart-Shaped World, she spent time creating beautiful, simple ways to make things better for herself and those around her.

With every Huuug from her dolls, her friends, and her animals, Leigh found the strength, courage, and motivation to keep going. There is profound power in such a simple act.

Ultimately, this led Leigh to realize that she was her own hero. She had the power to write her own story.

Acting on this inspiration as an adult, Leigh decided to take a chance and bid on the opportunity to meet with one of the brightest women in the charitable giving space (the former President of RED). This opportunity led Leigh to meet with other visionaries, eventually creating her own league of heros who would help transform the world.

We believe in the power of a huuug.

Do you believe? We believe anything is Possible!


Want to join our league?